The Fund for American Studies (TFAS) mourns the passing of Britt Beemer ’71, a dear friend and accomplished alumnus. On June 24, Britt passed away unexpectedly, leaving behind a legacy of excellence and dedication to his field.

Britt was the founder of America’s Research Group (ARG), one of the leading consumer research companies in the country. Through his work with ARG, Britt focused on marketing and consumer behavior research for a wide range of corporate clients.

He was also an accomplished author, having written six books including “Predatory Marketing,” “It Takes A Prophet To Make A Profit” and “The Customer Rules.”

Britt held a special place in his heart for TFAS. He cherished the summer he spent at TFAS, where he made lasting relationships and took classes that left a profound impact on him.

A decade ago, Britt spoke at TFAS planning retreat about marketing, helping TFAS staff revamp its marketing and outreach to alumni and students. At that time, he shared a highlight from his summer at TFAS: a visit to the Embassy of Iran, a few years prior to the Iranian Revolution in 1979.

Throughout his career, Britt was a respected figure in his field, and was frequently cited in leading publications such as the New York Times and The Wall Street Journal. He was also a regular guest on CNN and Fox News.

Britt is survived by his wife of 32 years, Jan Beemer, two daughters, his brothers, nephews and nieces. His daughter, Chloe, is also a TFAS alumnus.

We extend our deepest condolences to his family and loved ones. Britt will be greatly missed by all who knew him.