Recruitment efforts are underway for 2013. This year, with the goal of reaching as many students as possible, TFAS will implement a variety of upgrades to its communication plan, starting with a brand new U.S. programs website and an overhaul of printed brochures. After the U.S. programs site is complete, TFASinternational.org will follow suit.
“We’re very excited for our recruitment makeover,” said Mary Stankus, recruitment and admissions director. “It was definitely time to modernize our promotional materials. We’re confident we’ll appeal to even more students and stand out among our competitors.”
Upon completion of the website, TFAS will also unveil a new microsite devoted to life in Washington, D.C. The microsite will feature alumni testimonials, filmed all over the district, as well as blog posts and articles about all the exciting things Washington has to offer.
Additionally, TFAS plans to reach more students through social media. “The project wouldn’t be complete without a Facebook app,” said Stankus. “We’ve been working with developers to explore innovative ways to reach students, and we decided a fun Facebook quiz would be a great way to go.”
Stay tuned in 2013 for the official launch of all the recruitment upgrades. In the meantime, check out the new website at www.DCinternships.org. If you would like to help recruit students to TFAS programs, visit www.DCinternships.org/nominate to fill out a student nomination form.